Thoughts on using AI as part of our creative process

How we see it: Using AI as an artist is not only acceptable but also a natural evolution in the creative process.

Using AI as an artist is not only acceptable but also a natural evolution in the creative process. Throughout history, artists have adopted new tools and technologies to enhance their work, from the advent of perspective in Renaissance painting to the use of photography in the 20th century. AI is simply the latest tool that offers a vast array of possibilities for artistic expression. It allows artists to explore new forms, generate unique designs, and even simulate materials and structures before committing to physical creation. This technological aid does not replace the artist’s vision but rather amplifies it, providing a new medium through which creativity can flow.

Moreover, AI can significantly enhance efficiency and innovation in art. Traditional methods can be time-consuming and labor-intensive, but AI can automate repetitive tasks, allowing artists to focus more on conceptual and creative aspects. For example, AI can assist in generating multiple iterations of a design, offering a broader range of options from which the artist can choose. This accelerates the ideation phase and opens up new avenues for experimentation that might have been impractical or impossible with manual techniques. As such, AI becomes a valuable collaborator in the artistic process, enabling artists to push boundaries and explore previously uncharted territories.

Additionally, incorporating AI into the artistic workflow makes sense in today’s digital age. Audiences and consumers are increasingly engaging with digital and interactive media, and AI can help artists create works that resonate with modern sensibilities. Interactive installations, virtual reality experiences, and digitally augmented artworks can provide immersive experiences that captivate and engage viewers in new ways. By embracing AI, artists can stay relevant and connected to their audiences, leveraging the power of technology to enhance the impact and reach of their work. Ultimately, the integration of AI in art is a testament to the evolving nature of creativity, where tradition meets innovation to create something truly extraordinary.

A good example: Pitching as a solo artist

Creating presentations for projects is a particularly time-consuming aspect of an artist's work, especially for solo and self-employed artists who must manage every facet of their practice independently.

The process often involves developing detailed proposals, creating high-quality visual aids, and writing compelling narratives to communicate the vision and value of their work. This can be a daunting task, particularly when the success rate is low, with only a small number of these presentations resulting in paying work or projects. In such a context, leveraging AI can be a game-changer, significantly reducing the time and effort required for this critical, yet often unproductive, aspect of the artistic profession.

AI tools can streamline the creation of presentations by automating many of the routine and repetitive tasks involved. For instance, AI-driven design software can quickly generate professional-grade slides, complete with coherent layouts and appealing visuals, based on the artist’s input. This allows artists to focus on refining the content rather than spending hours on formatting and design. Additionally, AI can assist in writing and editing proposals, using natural language processing to enhance clarity, coherence, and persuasiveness. By automating these tasks, artists can produce high-quality presentations more efficiently, freeing up valuable time to focus on their creative work and other aspects of their business.

Moreover, AI can help artists tailor their presentations to specific audiences, increasing the likelihood of securing projects and commissions. AI algorithms can analyze data from past presentations to identify patterns and insights into what works best for different types of clients or projects. This enables artists to customize their proposals with greater precision, highlighting aspects of their work that are most likely to resonate with the intended audience. Additionally, AI can provide real-time feedback and suggestions during the creation process, helping artists refine their messaging and visuals to maximize impact. By leveraging AI in this way, artists can enhance the effectiveness of their presentations, improving their chances of converting proposals into paying work and reducing the frustration of unproductive efforts.